One of the most important things you can do at an event is build a relationship with the host. The host will likely know most of the people in the room and could make some great introductions for you... but you must first gain their respect and build a relationship. Here are 6 steps to take if you want to Befriend the Host and meet ideal clients at your next networking event: STEP #1 A week before attending, look up the host on-line starting with LinkedIn. Send a personalize LinkedIn connection request that looks something like this... "Hi Michelle, I'm registered [...]
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So far Megan Wessels has created 26 blog entries.
This weeks video tip! 4 WAYS TO MAKE AN INTENTIONAL INTRODUCTION: The first step is to know the people you're introducing... have a clear understanding of what they do professionally, who their ideal clients are, and what they're working on right now that you may be able to help them with by making an introduction. The 4 Categories for Intentional Introductions: LIKE-MINDED - People with similar goals, careers, or tastes. SIMILAR INTERESTS / BACKGROUND - People from same culture, areas of expertise, or professional field. ADD VALUE - People who can add great value to each other. An example is [...]
Be Their Networking Hero Step 1 Identify 3 to 4 networking events you enjoy attending on a regular basis. It could be an event hosted by an Association that you're part of. It could be a networking group specific to your industry that happens weekly, monthly or quarterly. It could be a social event hosted by a local media resource, such as a magazine issue launch party. Once you've identified the events you plan to attend regularly, schedule them in your calendar and show up with the intention of meeting as many of the regular attending members as possible. Get to know them... [...]
Video HERE Relationships we have in all areas of our lives are fundamentally important to our growth and happiness. I'd like to share a story of a hard lesson I learned about 5 years ago and the powerful outcome it had on my relationship with a work colleague. At the time I held a sales position at my father's plastics manufacturing company. There was an employee I worked with, we'll call her Karen, who wore many hats at the office, one of which was sales support. In a small family business everyone is like family... but Karen and I were never [...]
Catch the video HERE MISTAKE #1 They ask for something before they've offered anything. I can't tell you how many times I receive a request form someone who has not spent the time building or re-building a relationship with me, and immediately she/he goes in for the ask. Here is an example: As you can see from the highlighted areas, the message was all about the sender's objective. It shows zero interest in getting to know more about me and understanding how she could add value to me first. Here is an example the sender putting the receiver's interest [...]
Catch the video HERE Did most of your closest friends come from social media? Mine did! Back in the day when MySpace was still cool I used it to make new friends when I moved back to Chicago from Hermosa Beach. One of my closest friends, Jade was someone I met through MySpace. I came across her page and noticed we liked the same music and fashion. I reached out to her, used the traits we had in common to build rapport and it worked! I explained that I'd just moved back to Chicago and she seemed like a really cool [...]
Catch the video HERE As a small business owner I attend a TON of networking events. It's a must when you want to grow your business! Maybe you can relate to this experience... I attend a networking event, prepared with my 60-second elevator pitch, and I leave feeling like I need a shower. Everyone was there to sell something... no one actually CONNECTED. After the event I send emails to those I'd like to connect with further... CRICKETS. No one responds. Are you tired of this too? If so, here's my Powerful Connecting Tip... Limit the number of networking events you attend and focus [...]
This week's Powerful Connecting Tip! If you hate the tedious task of entering new contact information into your CRM after a networking event, check out FullContact! There is a business card scanner built into the app AND the info is synced to your phone + any email accounts you connect. Best part... it's only $60/year! CLICK HERE for a 1 minute video tutorial on how to use the app to scan business cards. Scan your business cards with FullContact As you scan in the cards, FullContact allows you to "tag" each of your new contacts and add "notes". I [...]
We’ve all heard of the 80/20 rule, right? The most popular take on this is that 80 percent of your workload will come from the bottom 20 percent of your clients...and the goal is find MORE of the top 20 percent. And of course, if you use social media to grow your business, you have probably heard of the 80/20 rule on sharing. It states you should share 1 post about your business or products for every 4 or 5 posts that provide value or inspirational content. Well, there’s another 80/20 rule that some folks just aren’t following these days. And [...]
I was at a networking event the other day, and observed something hilarious happening beside me. There was a gentleman trying to ‘sell’ himself to this woman at the table beside him. She was clearly a shy personality type, and would answer him in quiet, almost whisper-like responses. Yet he would bark back at her pretty loudly, and it seemed like she almost acted startled each time he spoke. At one point, he reached out and put his hand on her shoulder, which caused her to abruptly pull back and soon leave the table. It was obvious to me, [...]