How to Build a Service-Based Business from Scratch with Joanna Sobran

JOANNA SOBRAN

CEO, MXOTECH

“You have to make it easy for people to do business with you.”

KEY TAKEAWAYS

  • Start with what you know and build revenue through trial and error. Then focus in on the things that you are most passionate about and eliminate the ones you don't enjoy.
  • You don't need to know “how”, you just need to take action.
  • The importance of surrounding yourself with other amazing women who provide a vision for what you want to become and achieve.
  • Take yourself out of the decision of how much to charge and shift your focus to how the revenue will help you to serve your clients and your team better.
  • You have to make it really easy for people to do business with you – have 5 different marketing “oil wells” for people to find you and different ways for them to contact you.
  • Educate prospects up front: why they should hire you, what it's like to work with you, who you are as a person and what makes you an expert in your field. This will weed out the leads who are not the right type of prospects and ensure that you don't have to spend time “selling yourself” in the first meeting. Instead you should be talking about what it would be like to work with each other and if you're a good fit.

IN THIS EPISODE

3:48 – How Joanna started and grew revenue to $411,000 in her first year of business
6:53 – How she built a safety net for her business to protect her from having to shut down during a pandemic
9:42 – Her #1 recommendation for entrepreneurs who are starting out
11:20 – The biggest challenge that she had to overcome as a female entrepreneur
16:52 – What propelled her business forward to hit 7-figures in revenue
19:41 – Her advice to entrepreneurs
20:20 – What Joanna is focused on now to scale her business past $6MM
22:50 – How to make it really easy for people to do business with you
27:09 – Joanna‘s “Shock & Awe Box”

SHOW NOTES

Check out her website – https://www.mxotech.com/

Connect with Joanna on LinkedIn – https://www.linkedin.com/in/joannasobran/
YOU'VE GOT A BIG-ASS MISSION ON THIS PLANET, BUT YOU DON'T HAVE TO GO IT ALONE.

There are womxn, just like you, who want to see you succeed.

They are ambitious. They are entrepreneurs. They are mothers. They are leaders. They like to learn. They enjoy lifting up other women. They have challenges. They have questions. They have a powerful mission.

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